SUM, LLC Privacy Policy

Effective Date: September 01, 2022

Revised Date: May 14, 2024


SUM, LLC and its subsidiaries, affiliates, brands, and other SUMwater companies that link to this Privacy Policy (collectively, “SUMwater,” “Company,” “our,” “we,” or “us,”) values and respect the privacy and security of its customers and visitors’ information. We have developed this Privacy Policy to help you understand what information we collect about you, how we use it, who we share it with, how we protect it, and your rights as relates to its use. This Privacy Policy applies to information collected through:

  • Your use of our products and services;

  • Transacting via www.sumhydration.com and any other websites, mobile apps, or other online products and services that display or link to this Privacy Policy (collectively, “online environments”);

  • Offline services, including our customer care center and related activities (collectively, “offline environments”); and

  • Information shared with us by other sources for our own internal purposes.

As indicated below we have provided additional information about how we collect and share your Personal Information and your rights with respect to your Personal Information. Subject to applicable law or regulation, you may have the right to request a copy of the information we store about you, inquire as to how we use that information, who we share it with, or to request its deletion when it is no longer subject to regulatory or compliance retention requirements. This Privacy Policy applies to both our online and offline activities.

If you have any questions or comments about this Privacy Policy or the ways in which we use the information we collect about you, please do not hesitate to contact us using the information provided in the “Contact Us” section of this Privacy Policy.

WHEN THIS PRIVACY POLICY DOES NOT APPLY

This Privacy Policy does not apply to:

  • Websites, mobile apps, or other products and services that have a different privacy policy;

  • Websites, mobile apps, or other products and services that do not display or link to this Privacy Policy; or

  • Information collected for employment-related or business-to-business related purposes.

INFORMATION WE COLLECT

Personal Information means any information that identifies, relates to, describes, or is capable of being associated with you or your household, whether directly or indirectly. We need to collect and share consumers’ Personal Information for everyday business purposes, marketing, and maintenance of the safety, security, and integrity of our websites and other assets, among other reasons.

We collect the following information you provide when you:

  • Order our products and services or create an account with us;

  • Request support or submit an inquiry to us;

  • Sign up to receive information about our products and services; or

  • Respond to surveys or participate in contests or promotions.

This information may include:

  • Identifiers, such as your real name, alias, postal address, e-mail address, phone numbers, or username;

  • Financial information, such as your bank account number, credit or debit card number, or other financial information; and

  • Transactional information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories, contract details, written signatures, or recordings of your calls to us.

We automatically collect the following information when you transact through our online environments without you actively submitting such information, such as:

  • Identifiers, such as your internet protocol (IP) address and geolocation data, and

  • Network activity data, such as browsing history, search history, and information regarding your individual interactions with an internet website, application, or advertisement.

This information can make your use of our online environments easier and more meaningful by allowing us to provide better service, customize our online environments based on your consumer preferences, compile statistics, provide you with more relevant advertisements, analyze trends, and otherwise administer and improve our online environments. For more information, refer to our “Cookie Policy” below.

We may also combine the information we collect through one or more of our online environments with information we collect through other online environments. We may also combine information collected through our online environments with information collected through our offline environments, as well as with information provided by our partners. We use this consolidated information to help us improve our online environments, products, and services; to communicate information to you; to enhance our marketing and research activities; and to engage in any other uses described in the “HOW WE USE THE INFORMATION WE COLLECT” section below.

INFORMATION COLLECTED FROM OUR BUSINESS PARTNERS

Our advertising vendors may share information with us regarding our ads on websites or apps where such ads run. This enables us to measure and improve those ads by including information such as whether clicks on ads led to purchases, or a list of criteria to use in targeting ads. We may obtain information from our other partners, such as co-sponsors who we may partner with to run special contests or other co-branded promotions. We may obtain information from other commercially available sources such as data aggregators, marketing firms, and public databases to provide us with additional information about our existing consumers (this is known as “data appending”). This information may include name, demographic information, contact information, interests, and publicly observed data such as from social media and shopping behavior. We may receive information about consumers when we acquire all or part of other companies. We assess this data to determine how it was collected and what consent was given for its use.

HOW WE USE THE INFORMATION WE COLLECT

We use the information we collect to:

  • Manage and fulfill orders, deliver products, process payments, manage returns;

  • Respond to requests for information and services; and

  • Improve our products and services.

We also use the information we collect in anonymized, aggregated form for customer preference analyses, and to:

  • Develop new products and services;

  • Develop co-branded partner relationships; and

  • Determine how to best protect the data of our Company and our consumer.

Identifiers – We may use the information you provide to us to:

  • Send you advertisements, notices, and other information regarding our products and services, including notifying you about special promotions;

  • Respond to your inquiries or support requests;

  • Invite you to participate in surveys regarding our products or services;

  • Determine your eligibility for, and to register you in, our contests and other promotions, fulfill and deliver prizes, and contact you regarding such contests or other promotions;

  • Furnish and maintain our online environments; and

  • Secure our networks and online environments

Financial information – If you make a purchase through our online or offline environments and authorize us to use your credit or debit card information, we will use this information to charge you as authorized. In these situations, we may also save your contact and payment information so that you can use them the next time you want to order something from us.

Transactional information – If you register or open an account with us, the information we collect may be used to maintain your account, provide you with access to some features of our online environments, or offer you the benefits and privileges that typically come along with account registration. This may include purchasing products or services, use of exclusive or personalized content or activities (such as message boards), and participation in special events and promotions (such as contests, sweepstakes, coupons).

Technical information – We may also use the information we collect to offer you customized content by:

  • Recognizing new or past visitors to our online environments;

  • Remembering your personal preferences;

  • Showing you more relevant and meaningful advertisements;

  • Better understanding the interests of our consumers and visitors to our online environments; and

  • Conducting research and analyzing the use of our online environments, products, services, and advertisements.

Some of our applications and mobile-optimized online environments may have location-based features. To deliver these features, we may access and use location data provided by your mobile device. For example, we may offer shopping features that allow you to get information about local merchants. Location information will be collected solely to deliver the requested feature and will not be further retained or stored by us.

With regard to our mobile apps’ communications, the default settings on application download enable us to send you notifications about your account, product deliveries, and product offerings. These settings may be modified through the notification settings feature of your mobile device.

SHARING YOUR PERSONAL INFORMATION

WE DO NOT SELL YOUR PERSONAL INFORMATION to third parties. We may share some or all of your personal information as required or permitted by law and to the following persons or entities:

Vendors and Suppliers – We have relationships with different vendors and suppliers who help us design and maintain our online environments, systems, and computer security, respond to consumer inquiries, fulfill orders, mail invoices, analyze our data, create special promotions, and engage in any other information uses described in this Privacy Policy.

Co-Branding and Co-Marketing – We may partner with other companies to offer you products, services, or content on a joint or “co-branded” or “co-marketed” basis. If we offer products, services, or content in this manner, you will see both our logo and the logo of our partner. To access such products, services, or content, you may be redirected to their website and should then refer to their privacy policy to understand how they use your data.

Legal Requests and Preventing Harm – We will disclose information as reasonably necessary to comply with applicable law, regulation, or legal request; to protect the safety, rights, or property of the public, or any person; or to detect, prevent, or otherwise address fraud, security, or technical issues.

Change of Ownership or Control – We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy.

OTHER IMPORTANT INFORMATION ABOUT OUR RELATIONSHIP WITH THIRD PARTIES

Links to Other Sites – We may feature links to websites that we believe you might find useful and informative. Please be aware, however, that we do not endorse or recommend these sites' content, products, or services, and we are not responsible for the privacy practices of these other sites. We encourage you to be aware of and read the privacy policy of each site you visit.

Social Media Plugins – Our online environments may use social media plugins (for example, the Facebook "Like" button or "Share to Twitter" button) to enable you to easily share information with others. When you visit our online environments, the operator of the social plugin can place a cookie on your device, enabling that operator to recognize individuals who have previously visited our online environments. Please view our “Cookie Policy” below for more information about removing cookies. If you are logged into the social media website (for example, Facebook, Twitter, Google+) while browsing on our online environments, the social plugins allow that social media website to receive information that you have visited our online environments. The social plugins also allow the social media website to share information about your activities on our online environments with other users of their social media website. For example, Facebook Social Plugins allow Facebook to show your “Likes” and comments on our online environments to your Facebook friends. Facebook Social Plugins also allow you to see your friends' Facebook activity on our online environments. We do not control any of the content from the social media plugins. For more information about social plugins from other social media websites, you should refer to those sites' privacy and data sharing policies.

RIGHTS AND CHOICES YOU MAY HAVE ABOUT YOUR PERSONAL INFORMATION

You may have the following rights with respect to your Personal Information:

  • Right to Notice. Before or at the time we collect Personal Information from you, you may have the right to receive notice of the Personal Information to be collected and the purposes for which we use it. This Notice is intended to satisfy this requirement. You may also have the right to request that we disclose to you the categories of personal information we have collected about you in the preceding 12 months, along with the categories of sources from which the personal information was collected, the purpose for collecting the personal information, and the categories of third parties with whom we shared the personal information

  • Right of Access. You may have the right to request that we disclose or provide you with access to the specific pieces of Personal Information we have collected about you in the preceding 12 months.

  • Right to Deletion. You may have the right to request that we delete the Personal Information we collect from you. However, in certain situations we are not required to delete your Personal Information, such as when the information is necessary in order to complete the transaction for which the Personal Information was collected, to provide a good or service requested by you, to comply with a legal obligation, to engage in research, to secure our websites or other online services, or to otherwise use your Personal Information internally in a lawful manner that is compatible with the context in which you provided the information.

  • Right Not to Be Subject to Discrimination. You may have the right to be free from discrimination or retaliation for exercising any of your rights as described above. We may, however, charge a different price or rate, or provide a different level or quality of goods or services to you, if that difference is reasonably related to the value provided to us by your Personal Information. Further, we may offer you financial incentives in return for your Personal Information.

You can exercise any of your enumerated rights by using the information in the “Contact Us” section below.

SUM DOES NOT SELL YOUR PERSONAL INFORMATION.

VERIFICATION OF YOUR IDENTITY

We value the security and confidentiality of your Personal Information. Therefore, if you exercise your right to notice, right of access, or right to deletion, we must first verify your identity to make sure that you are the person about whom we have collected Personal Information. We verify every request carefully.

You may also authorize someone else to submit these requests on your behalf. To do so, you may designate directly with us another person who may act on your behalf by emailing your request to the address shown below in the “Contact Us” section of this Privacy Policy and providing us with a notarized copy of a power of attorney, or by asking the authorized agent to provide us with a copy of your written permission and a scanned copy of their own government-issued ID.

ALTERNATIVE FORMATS OF THIS PRIVACY POLICY

If you are unable to review or access this Privacy Policy due to a disability, you may contact us using the “Contact Us” section below to request information in an alternative format.

HOW WE SECURE YOUR INFORMATION

We have instituted physical, technical, and procedural safeguards to store and maintain information we collect in a secure environment. You may also be required to use a password to access certain pages on our online environments where certain types of your information can be changed or deleted. It is, therefore, important for you to protect against unauthorized access to your password and to your device. You take full responsibility for maintaining the complexity and confidentiality of your password. While we have implemented safeguards, you should be aware that Internet security technology rapidly changes. We cannot guarantee that the safeguards we employ today can protect your information from the threats of tomorrow. You should also be aware that despite our efforts, factors beyond our control may result in disclosure of information. Accordingly, we are not able to guarantee that your information will be secure under all circumstances. We retain Personal Information collected through the online and offline services as long as necessary to provide the services, products, and information you request or as permitted by applicable law.

OUR POLICY ON CHILDREN’S INFORMATION

We do not knowingly collect or use any information from children (we define “children” as minors younger than 16 (sixteen) years of age) on our online or offline environments. We do not knowingly allow children to order our products or services, communicate with us, or use any of our online environments. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.



INTERNATIONAL TRANSFERS

Our online and offline environments are designed for and targeted to audiences in the United States (“U.S.”) and are governed by and operated in accordance with the laws of the U.S. While users from countries other than the U.S. may access our online and offline environments, we make no representation that such environments are operated in accordance with the laws or regulations of, or governed by, other nations.

Please be aware that by accessing our online and offline environments, or providing us with information, you understand and agree that:

  • Information collected from you may be transferred to and stored on servers located outside your jurisdiction;

  • To the extent you are a resident of a country other than the U.S., you consent to the transfer of such information to the U.S. for our use in accordance with this Privacy Policy; and

  • This Privacy Policy, and the collection and use of information pursuant to this Privacy Policy, shall be governed by and construed in accordance with the laws of the state of Alabama without giving effect to any principles of conflicts of law, with all actions or proceedings arising in connection with this policy to be tried and litigated only in the state courts or federal courts located in Jefferson County, Alabama.

Providing us with information or continuing to use our online or offline environments indicates that you are agreeing to the collection, use, disclosure, management, and storage of information collected from you as described in this Privacy Policy.

LOOKBACK DISCLOSURE

The categories of personal information and their collection, use, and disclosure in the preceding twelve (12) months are the same as those defined in this Privacy Policy.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to amend this Privacy Policy without prior notice to reflect technological advancements, legal and regulatory changes, and good business practices. If we change our privacy practices, a new Privacy Policy will reflect those changes and the effective date of the revised Privacy Policy will be set forth at the top of this Privacy Policy.

CONTACT US

If you have any questions or comments about this Privacy Policy or the ways in which we use information subject to this policy, please do not hesitate to contact us by:

  • Clicking on the “Contact Us” link on the online environment you are visiting;

  • E-mailing our customer care center at support@sumhydration.com

  • Calling our customer care center at 205-201-0713

SUM, LLC Cookie Policy

Effective Date: June 01, 2022

Revised Date: May 14, 2024


SUM, LLC and its subsidiaries, affiliates, brands, and other SUMwater companies that link to this Cookie Policy (collectively, “SUMwater,” “Company,” “our,” “we,” or “us,”) have developed this Cookie Policy to help you understand what common tools, such as cookies and other technologies, we use to make your use of our online environments easier and more meaningful. These tools allow us to provide better service, customize our online environments based on consumer preferences, compile statistics, provide you with more relevant advertisements, analyze trends, and otherwise administer and improve our online environments.

WHAT IS A COOKIE?

A cookie is a small file that is installed on your computer or mobile device when you visit almost any website. These cookies form part of the technology necessary to make the website work properly and are not inherently harmful. Any information we collect about you through your use of cookies is subject to our Privacy Policy.

TYPES OF COOKIES

Different types of cookies perform different tasks. The table below provides general information about cookie types.

Technical cookies

These cookies allow the user to browse a website, platform or application and to use different options or services therein. For example, controlling traffic and communication of data, identifying the session, accessing restricted areas, remembering the items of an order, carrying out a purchase process, applying for registration or participation in an event, using security features while browsing, storing content to share videos or audio, or sharing content through social media.

Customization cookies

These cookies allow the user to access the service with some general features which are predefined according to some criteria on the user's device. For example, language, type of browser through which the service is accessed, or regional configuration where the service is accessed from.

Analytical cookies

These cookies allow the entity responsible for them to track and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookie is used to measure the activity of websites, applications and platforms and to define browsing profiles of the users of said websites, applications and platforms, with the aim of making improvements based on the analysis of the data of the users’ use of the services.

Advertising cookies

These cookies allow for the management, as effectively as possible, of the advertising space which, where appropriate, the publisher has included in a website, application, or platform from which the requested service is provided, based on criteria such as the published content or the frequency at which the advertisements are shown.

Behavioral advertising cookies

These cookies allow for the management, as effectively as possible, of the advertising space which, where appropriate, the publisher has included in a website, application, or platform from which the requested service is provided. These cookies store information of the users' behavior obtained through the continued monitoring of their browsing habits. This allows for developing a specific profile to show advertising based on it.

HOW CAN YOU DISABLE COOKIES?

You can set your browser settings to reject all cookies. However, it is possible that some features or services of the website will not work properly without cookies. Most browsers allow you to completely disable cookies, so that you may at any time choose what cookies you would like to work on the website by adjusting your browser settings. You can find more information in your browser settings.

TECHNICAL INFORMATION WE COLLECT AUTOMATICALLY

We may collect certain technical information about your visits to our online environments without you actively submitting such information. This information can make your use of our online environments easier and more meaningful by allowing us to provide better service, customize our online environments based on consumer preferences, compile statistics, provide you with more relevant advertisements, analyze trends and otherwise administer and improve our online environments. As discussed in the “HOW SUM AND OUR PARTNERS USE COOKIES FOR ADVERTISING” section below, such information may also be collected by our advertising vendors and other partners.

Some of the types of technical information collected automatically when visiting our online environments include:

  • Log Data. When you use our online environments, our servers automatically record information (“log data”), including information that your browser or mobile app sends whenever you visit or use our online environments. This log data may include your Internet Protocol address, the addresses of the web pages you visited that had SUM features, browser types and settings, the date and time of your request, how you used our online environments and cookie data;

  • Cookie Data. Depending on how you are accessing our online environments, we may use “cookies” (as described above, a small text file sent by your device each time you visit our websites, unique to your SUMwater account or your browser) or similar technologies to record log data. When we use cookies, we may use “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser delete them). For example, we may use cookies to remember your personal preferences, such as sections of our online environments that you visit frequently, your user ID, or other settings so you do not have to set them up every time you visit our online environments. Some of the cookies we use are associated with your SUMwater account (including information about you, such as the email address you gave us), and other cookies are not. Please see the “HOW SUM AND OUR PARTNERS USE COOKIES FOR ADVERTISING” section below for more information; and

  • Device Information. In addition to log data, we may also collect information about the device you are using to access our online environments, including what type of device it is, what operating system you are using, as well as device settings, unique device identifiers and crash data. Whether we collect some or all of this information often depends on what type of device you are using and its settings. For example, different types of information are available depending on whether you are using a Mac or a PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

HOW SUM AND OUR PARTNERS USE COOKIES FOR ADVERTISING

We use common tools, such as cookies and similar technologies (discussed in the “TECHNICAL INFORMATION WE COLLECT AUTOMATICALLY” section above), to collect information about consumers’ use of our online environments for purposes of enhancing their online experience and delivering more meaningful advertisements. Like many companies, we may also utilize third-party advertising vendors and other partners to collect this information.

One way in which we may deliver more meaningful advertisements is through a common form of online advertising known as “retargeting” or “remarketing.” Retargeting works by serving ads on one site based on consumer's online activities on a different site. For example, if you visit pages on our online environments relating to a specific line of products, you may later see advertisements for those products when you visit third-party websites. To do this, SUMwater or our advertising vendors may use a device ID, cookie, or similar technology placed by us or the advertising vendor when you visit our online environments or third-party websites or apps. The placing of these cookies or other technologies on your device may enable you to be identified across multiple websites and you should consult the privacy policies of our advertising vendors to understand how they collect and use your data.

Your ability to control the use of tracking tools, such as cookies, and opt-out of retargeting activities is described in the “CHOICES YOU MAY HAVE ABOUT YOUR INFORMATION” section below.

Also, we may extract an email address provided by you in a partially completed online form for purposes of sending you advertisements relating to our products and services. For example, if you begin to order a product through an online environment and input your email address during the check-out process, but do not complete the order, we may extract the email address provided and use it to send you information regarding products and services.


CHOICES YOU HAVE ABOUT YOUR INFORMATION

You may always limit the amount and type of information that we collect from you by choosing not to enter or provide any information requested from you on our online and offline environments (for example, online and offline order forms, support requests, and requests made by our call center agents). However, some of our products and services can only be provided to you if you provide us with requested information. Some of the products and services offered through our online and offline environments may ask whether you wish to opt out or opt into our contact lists for offers, promotions, and additional products and services that may be of interest to you.

You can opt out of marketing emails we may send to you by following the “unsubscribe” instructions provided in such emails. If you opt out of our marketing emails, we may still send you transactional and relationship emails, such as emails about your orders and account.

You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want our online environments to use tracking technologies, such as cookies, to “remember” the information collected on return visits, such as user IDs or mailing addresses; however, the tracking technologies used to collect unidentifiable information generally do not provide you with the ability to opt out of those tracking technologies. In addition, you may be able to control the use of tracking tools and limit retargeting activities as follows:

  • Controlling Tracking Tools. Most web browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on the acceptance of each new cookie in a variety of ways. For more information about cookies and how to refuse them, visit here and here. To control flash cookies, which we may use on certain online environments from time to time, you can go here (note, this separate link is provided because flash cookies cannot be controlled through your browser settings).

  • Opting-Out of Retargeting Activities. The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes and receiving behavioral advertisements from our advertising partners, including retargeting advertisements, click here or here.

The choices you make are both browser and device-specific. Also, certain versions of the iOS operating system permit you to “Limit Ad Tracking” in the system settings, and certain versions of the Android operating system allow you to “Opt-out of Interest-Based Ads” in the system settings.

DO-NOT-TRACK SIGNALS AND SIMILAR MECHANISMS

Some web browsers may transmit “do-not-track” signals to websites with which the browser communicates. As of the issue date of this policy, an industry standard has not yet been established on how to respond to these signals. Therefore, we do not currently respond to these signals, but we may reassess our response approach once a standard is established.



CONTACT US

If you have any questions or comments about this Privacy Policy or the ways in which we use information subject to this policy, please do not hesitate to contact us by:

  • Clicking on the “Contact Us” link on the online environment you are visiting;

  • E-mailing our customer care center at support@sumhydration.com;

  • Calling our customer care center at 205-201-0713.